ALPINE : Soundwards.

Client

ALPINE

Category

Ad

Overview

ALPINE has a worldwide fanbase surrounding its in-vehicle business. Changes in the mobility industry drove a rebranding effort to recast its brand policy futureward and to diverge from its current business model.

We set “Let’s Go Soundwards” as Alpine’s brand guideline to communicate its desire to lead people outdoors and to extend its strength of “premium sound” both to “moving space (cabin)” and “moving purpose (service).” Movies and visuals were created to promote consistent global recognition of Alpine's brand.

ALPINE : Soundwards.
ALPINE : Soundwards.
ALPINE : Soundwards.

Credit

ALPINE : Soundwards

Executive Creative Director : Takashi Sakuma
Creative Directors : Jun Nishida, Bruce Ikeda
Copy Writer : Tomoki Yomogita
Art Director : Ippei Iwahara
Creative Strategist : Yukiya Yamane
Executive Producer : Osamu Enari
Account Producer : Masakazu Otsuka
Executive Producer : Bruce Ikeda
Producers : Ryoichiro Honma, Mitsuo Tokunaga
Production Assistant : Mashu Yokoyama
Director / DoP : Senzo Ueno
Drone Pilot : Michito Tanaka
Camera Asst : Takao Baba, Sam Perches
Lighting : Yosuke Shimada
Art&Props : Takayuki Mitsuizumi
Stylist : Naoki Yamada
Hair&Make up : Nori
Music : Kaito / Hiroshi Watanabe
Music Director / Producer : Bruce Ikeda
Off-Line Editor : Fumihito Endo
On-Line Editor : Hitoshi Kimura
MA Mixer : Temujin Shimizu
Location Coordinator : Ari Shimogawara
Casting : Takumi Cotoba, Taiga Yoshimura

Client : ALPINE
Creative Agency : Drill
Production Companies : JKD Collective + HATCH

All

Related Works