Category

Ad

Overview

“Dotest,” a pregnancy test by Rohto Pharmaceutical, and “Luna Luna,” a women’s health information website, have jointly created the “Hand in Hand Project,” a project to support couples trying to conceive. As the first action for this project, a project movie titled “THE MOST LOVING INSTRUCTION MANUAL” was launched on March 8, International Women’s Day.

With cooperation from couples who wish to begin trying to conceive, we created a documentary movie about wives giving their husbands “THE MOST LOVING INSTRUCTION MANUAL” as a surprise gift on February 2, which is designated as Japan’s “Good Couple’s Day.”

Credit

Client : ROHTO Pharmaceutical+MTI
Agency : Drill+Tera Mobile
Creative Director : Kazuya Nakajima (Drill)
Planner : Keisaku Ibuki (Drill)
PR : Michiru Muraki (Drill)